Indonesian brands Garuda Indonesia, Indomie and BCA rank highly for sustainability perceptions across the environmental, social and governance pillars according to the Sustainability Perceptions Index 2026 from Brand Finance, the world’s leading brand valuation consultancy.
The Sustainability Perceptions Index 2026 reveals which brands are perceived to have the strongest commitment to sustainability globally, the changing role of sustainability in driving demand, and the large amounts of value tied to sustainability for the world’s biggest brands.
Brand Finance data reveals sustainability’s influence as a driver of consumer choice is stabilising across industries globally. Based on the iteration out of 48 sectors analysed, 24 saw a decline in sustainability influence between 2025 and 2026, compared to 38 in the previous cycle.
Indonesia Highlights
Garuda Indonesia records an improvement in its environmental and social sustainability perceptions. The brand introduced passenger-level emissions tracking and improved its environmental, social, and governance (ESG) monitoring framework, while continuing efforts in sustainable aviation fuel adoption and emissions reduction aligned with global targets. Ongoing investment in employee development, service quality, and community engagement further reinforces its social impact and positioning as a responsible national carrier.
Indomie excels in governance perception through structured oversight and regulatory compliance. Under Indofood’s ESG framework, the brand strengthened transparency by adhering to environmental and food safety standards, including BPOM RI confirmation. It also expanded monitoring of sustainability initiatives, overseen by board-level committees.
BCA further solidifies its governance perceptions by enhancing ESG and climate risk monitoring, implementing sustainable finance policies, and improving transparency through structured ESG reporting aligned with regulatory and net-zero commitments. These efforts reflect a more integrated, risk-aware approach to governance, reinforcing confidence among clients and partners.
Alex Haigh, Managing Director Asia Pacific, Brand Finance, commented:
“ Leading Indonesian brands are demonstrating that sustainability is a strategic lens for long-term growth, not just compliance. Through forward-thinking initiatives like decarbonisation and community …
… Brands that combine clear vision with tangible execution are the ones building deeper trust, stronger engagement, and enduring brand value in a world where ESG is increasingly a measure of leadership.”
Global Highlights
- Google overtakes Apple to top all brands with highest Sustainability Perceptions Value, reaching $41.9 billion
- Apple has the most to gain from communicating more overtly about sustainability – its ‘Sustainability Gap Value’ is $2.6 billion
- Tesla’s green reputation continues to slide for a third year running, losing $7.7 billion in sustainability-related brand value
- Patagonia, Lush, Alnatura, Michelin, and Tata Group are among leaders for sustainability perceptions in US, UK, Germany, France and India